There was a time when Google Search felt like the final boss of the internet. Rank on page one and life was good. Rank in the top three and your marketing team got celebratory chai for a week. Today that world feels as distant as the early seasons of Game of Thrones when characters actually survived. The rules have changed. The battlefield has shifted. And for any brand working with a digital marketing agency in India, the real disruption is not another competitor but the rise of AI Answer Engines.
